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Inside the Newest's Chic Cult: Designer-Devotee Conversation Reveals Why This Dallas Designer is Having a Moment - PaperCity Magazine
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Fashion / Style File

Inside the Newest’s Chic Cult

Designer-Devotee Conversation Reveals Why This Dallas Designer is Having a Moment

BY // 10.20.17

Dallas designer Tish Cox is having a moment. Throngs of the country’s most stylish are obsessed with her namesake line, which is entirely produced in Dallas. Each season, Cox’s chic client clique jets from Los Angeles and New York to snag pieces from her newest collection, which until recently was sold exclusively at Cabana boutique.

Now Cox is taking on digital: Natalie Bloomingdale’s recently launched e-commerce site The SIL – code for “Stuff I Like” – is the exclusive online retailer for Cox’s brand. The SIL is the online shopping destination for hard-to-find collections and has a cult following of discerning, deep-pocketed individualists who prefer one-of-a-kind over mass-produced.

Bloomingdale, a former Dallasite, is married to a grandson of the late retail magnate Alfred Bloomingdale, and co-owns a fashion PR firm in L.A. Unafraid to profess her obsession with Cox, Bloomingdale chats with the designer, giving PaperCity a peek into their designer-devotee relationship.

Natalie Bloomingdale: As president of your fan club, I have an idea of how you’ll answer this … But, in your words, why is it your fans are so obsessive about collecting every single piece you design?

Tish Cox: It is a combination of how pretty she feels, the numerous compliments she receives, and that her Tish Cox pieces are her favorite items in her closet.

NB: Your designs have an architectural component.

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TC: Where an architect uses a drafting table, I use my iPad and Apple Pencil. I draw and sketch maybe two hours a day and on every flight. I need to see it in two dimensions before I ever drape it on a form. It’s just the way my mind works.

NB: You are always moving 100 miles per hour. How do to unwind?

TC: I spend time with my husband and two girls. Nothing makes me happier after 20 years of marriage than to pull into the driveway and see my husband’s car at home. I do not “work” without them.

NB: Your family goes to Hawaii — and Alys Beach. Safe to say you’re a beach bum, not a ski bunny?

TC: I’m for sure a beach bum — although I much prefer fall and winter collections. I am always excited to manipulate a beautiful wool into my architectural visions.

NB: I’m so excited about your fall collection.

TC: The challenge designing for fall is the probability that it could be 85 degrees in December in Dallas. Every warm-climate customer I have still wants to wear winter clothes, but without feeling hot. Even in New York City when it is below zero, the moment you walk into an old building it can be 80 degrees inside. I look for beautiful fall fabrics that are wearable in all climates.

NB: The coat is a new silhouette for you.

TC: I couldn’t find a coat that accommodates my crazy sleeves or treatments. I designed a one that has shape, without making you feel you are cramming a sleeve or ruffle into a sausage casing.

NB: Your pieces are the definition of wearable art. Do you collect art, too?

TC: Do shoes count? I collect things I love and sometimes become a little obsessive about it. Some of my collections are antique alabaster boxes and French Murano opaline. I love color. When I had a huge watercolor of seabirds in flight delivered, my sweet husband looked at me and said, “Seabirds?”

NB: You have such an eye for accessories. It’s abnormal how much I think about your Roksanda bag and those precious Delpozo flats you have. Will Tish Cox ever expand?

TC: I do love how important the decision of a shoe or handbag is to a woman’s wardrobe. It certainly is to me. I will expand into accessories — but I don’t want to let the kitty out of my Roksanda just yet!

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